Strategy is about making choices and weakness are the areas where a firm can improve using swot analysis and build on its competitive advantage and strategic positioning. Beside it, coca cola also maintain their reputation as the leading company in the world using pestle analysis so that coca cola can. Coca cola marketing analysis project report swot analysis. However, even with the above achievements of coca cola and the foundation of coca cola which has been since years back, the company has its own strength, weakness, opportunity and threats swot which are to be considered to be able to compete with the market and adapt to changes. During the recent years, the soda industry has seen heavy competition. The company owns and markets four of the five leading brands in the market cocacola, diet coke, fanta and sprite. Cocacola co the, swot analysis, in soft drinks world march 20 scope of the report scope this global profile focuses on the. The cocacola swot analysis report highlights the internal strengths and external opportunities that can be incorporated to overcome its. The products are associated with having a good time with friends and family and enjoying everyday life. Coca cola 3 name the coca cola company logo industries served beverages geographic areas served worldwide headquarters u. Pestle and external environment analysis of cocacola free. Coca cola swot analysis swot of cocacola marketing tutor.
Celebrating prezis teacher community for teacher appreciation week. It will discuss the key coca cola strengths, weaknesses, opportunities and threats that affect the company in 2018, which might. Use pdf export for high quality prints and svg export for large sharp images or embed your diagrams anywhere with the creately viewer. Background and history cocacolas history dates back to the late 1800s when atlanta pharmacist john pemberton mixed caramelcolored syrup with carbonated water to come up with a drink that many people at the time thought was different than anything theyve ever had. Because of this, coca cola has come up with long term objectives. Brand equity interbrand in 2011 awarded coca cola with the highest brand equity award. The iconic coca cola logo and its popular drinks are a familiar scene in every part of the world. Cce opened the new automated storage and retrieval system asrs warehouse in. It aims to identify cocacolas strengths and weaknesses.
In this article, i will perform the second largest beverage manufacturer coca cola swot analysis and how this company utilizes its competitive advantages to remain profitable in this competitive environment. This coca cola swot analysis reveals how the company controlling one of the most iconic brands of all time used its competitive advantages to become the worlds second largest beverage manufacturer. Well also use the same term while referring to the specific brand that. Coca cola industry analysis research paper swot analysis. This year, the companys pretax profits are likely to decline in the highsingledigit neighborhood, meaning share. Nov 25, 2018 apart from them, coca cola owns and markets worlds top five sparkling beverage drinks including cocacola, diet coke, fanta and sprite. Cocacola is highly involved in political lobbying, as stated on their website. Swot analysis of coca cola guide to perfect business. Over the past decade, coca cola has been experiencing a decline in sales due to increasing health and obesity concerns. Ko, the beverage giant is a global brand with a strong brand image. Jun 21, 2019 in this article, i will perform the second largest beverage manufacturer coca cola swot analysis and how this company utilizes its competitive advantages to remain profitable in this competitive environment. Besides the well known cocacola and coke brands the company offers more than 500 brands in over 200 countries or territories and serves 1. The swot and pestle analysis report of the cocacola company is a comprehensive analysis tool for all the appropriate internal and external factors that influence the brand and its operations.
This can be used by coca cola, and will involve the identification of its internal strengths s and weaknesses w followed by the identification of the opportunities o and threats t it faces in its extensivelyrnal business environment. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. Weakness are the areas where cocacola can improve upon. Organizational analysis the cocacola company introduction. Coca cola serves more than 200 countries and more than 1. Create your own coco cola swot diagram by editing this using our online tools. Coca cola has got a strong competitive edge and is well known for its marketing techniques. Cce opened the new automated storage and retrieval system asrs warehouse in its wakefield factory in the uk in march 2014. It is an opportunity that most companies will ever dream of, and would be a supreme accomplishment. You can edit this template and create your own diagram. Coca cola is among the leading beverages brands of the world that owns or licenses and markets more than. But unlike pepsi, which has branched away from the sodaonly model of revenue, coca cola has yet to develop a food or snack. Coca cola is the worlds largest beverage company with a solid financial position making it a major force in the food and beverage world and so the name recognition in itself gives the company great power to maintain and introduce products in places and customers that may be a. Coca cola was established in the year 1886 at atlanta, georgia.
Click here to find out coca colas strengths, weaknesses, opportunities and threats. Owais 17522 saad khawaja 17582 mariam khalid 17227 laiba noor 17217 4. The swot analysis examines the strengths and weaknesses internally of a business. Mar 01, 2020 coca cola swot introduction coca cola nyse. Coca cola company is one of the leading beverage manufacturers in the world. Here is the swot analysis of coca cola updated in 2019 that will help you understand its business values, strengths, weaknesses, and revenue. Cocacola swot analysis matrix step by step weighted swot. Mar 30, 2020 coca cola corporation uses the swot analysis technique to monitor its threats and opportunities.
The internet, globalization and digitization contribute to the markets. The coca cola swot analysis report highlights the internal strengths and external opportunities that can be incorporated to overcome its. Cocacola pestel anaysis businessteacher swot, pestel. Cocacola is the brand leader within the soft drinks market. Coca cola swot analysis 2 the coca cola company the purpose of a swot analysis for a company is that it focuses on the internal and external factors of a business. Coca cola is the manufacturer, retailer, and marketer of beverages, syrups and concentrates that are nonalcoholic. Cocacola swot analysis swot analysis being the leading manufacturer, distributor and marketer of nonalcoholic beverages in the world, coca cola has a strong brand recognition and brand portfolio.
This work was produced by one of our expert writers, as a learning aid to help you with your studies. This has made it remain a complex part of realm culture for a long time. Within a few years, cocacola became the most recognized, renowned, and widely distributed brand in the world. Coca cola is a soft drink empire and serves customers around the world. Scribd is the worlds largest social reading and publishing site. This detailed swot analysis of cocacola aims to provide the readers with a comprehensive insight into cocacola. It should work more on improving the health implications of their products and make the customer aware of the same. Coca cola is the most recognized brand in the globe. Swot analysis of coca cola guide to perfect business strategy. Cocacola is the worlds largest softdrink company which manufactures and markets nonalcoholic beverage concentrates and syrups. It ownslicenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, readytodrink teas and coffees, and energy and sports drinks. Oct 20, 2018 coca cola company is one of the leading beverage manufacturers in the world. This puts them behind pepsi in terms of competition since pepsi has lays chips and other foods under their belt.
The coca cola comp coca cola any, founded in georgia in 1892 and incorporated in 1919, is the worlds largest beverage company. The products are also marketed as consistent and of high quality. Analyse swot strengths weakness opportunities threats. Coca cola was established in 1886 in atlanta by john pemberton. Below are the strengths in the swot analysis of coca cola. Pdf cocacolaco swot analysis kenny nguyen academia.
Organizational analysis entails carrying out evaluation on the processes of a company as well as those employed to run such processes. The coca cola company ko appears set to plod along during its 2015 campaign. Also, coca cola operates franchises in which coca cola sells the syrup and sold to the franchisees. Coca cola is the number one beverages brand in terms of reach and sales. Coca cola was founded by dr johns pemberton in atlanta, in the year 1886. Coca cola team strived hard to improve, change and develop the appeal and have. Coca cola position its products as refreshing and thirst quenching. To supply customers with their soda, they follow strict regulations, adhere to customer demands, and use the best technology available. Doc swot and pestal analysis of coca cola yousaf abbasi.
The company owns more than 400 brands, including sports drinks, teas, juices, and energy drinks. Within a few years, coca cola became the most recognized, renowned, and widely distributed brand in the world. Coca cola industry analysis research paper introduction. The swot analysis is a very effective way of recognizing the businesss. Coca cola is one of the worlds largest and most popular brand in beverage industry. Pdf assignment on cocacola company ruhul amin and amirul. Coca cola is among the leading beverages brands of the world that owns or licenses and markets more than 500 non alcoholic beverages brands. As it is illustrated in figure 1 below, in 2014, products belonging to coca cola company possessed 36. This article will talk about the swot analysis of coca cola strengths, weakness, opportunities and threats. Coca cola swot analysis 2019 swot analysis of coca cola. Coca cola has the biggest shares in the beverage market over 45 %. May 21, 2018 this video will analyze coca cola company using a swot analysis.
It was founded on 8 may 1886 in the georgia united states. The products are said to bring joy, as apparent from coca colas latest tagline little drops of joy. The opportunities and the threats facing the company are also discussed in detail. May 05, 2019 coca cola is a brand which is present in households, shops, hotels, offices, etc. Swot analysis using coca cola amatil cca as an example internal environment analysis is a process whereby the strategic strengths and weaknesses within the organization are identified and analyzed to establish the degree of their influence on the key value chain management and the roots of competitive advantage which include competencies. Pestle and external environment analysis of cocacola. The cocacola comp cocacolaany, founded in georgia in 1892 and incorporated in 1919, is the worlds largest beverage company. Coca cola uses swot analysis to access their performance. Coca cola swot analysis 20 by strategic management. Jan 10, 2020 this coca cola swot analysis reveals how the company controlling one of the most iconic brands of all time used its competitive advantages to become the worlds second largest beverage manufacturer. As the leading beverages company in the world, coca cola almost monopolizes the entire carbonated beverages segment. Coca cola has global reach with presence in over 200 countries. A swot analysis is a framework that is used to analyze a companys competitive positioning in its business environment.
Cocacola was established in 1886 in atlanta by john pemberton. In this article we will complete a shorta swot analysis a for cocacola. Cocacola is one of the worlds largest and most popular brand in beverage industry. You name it, and the place would have heard of coca cola. Popular subsidiary brands like coca cola, fanta, kinley, limca, maaza, minute maid, etc. History of beginning coca cola was invented on may 8,1886 by dr. People have become concerned with obesity and diabetes. This paper included a comprehensive pestal and swot analysis of coca cola company for guidance of students and scholars. Analise swot cocacola company coca cola the coca cola. Swot analysis for coca cola strengths it is the worlds leading brand of soft drinksit has a very well known brand across the world. More information about the company is in this pestle analysis of coca cola.
Coca coal has the unsurpassed advertising strategies for instance sponsoring of world cups games, and english premier leagues. Accordingly, political lobbying is a way that organisations can ensure that their views are heard or at least considered, where political contributions, trade associations and direct advocacy are all tactics employed by cocacola to ensure this cocacola, 2017. May 20, 2015 the cocacola company ko appears set to plod along during its 2015 campaign. Coca cola swot analysis 6 key strengths in 2020 sm insight. Pdf as a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states.
Background and history coca cola s history dates back to the late 1800s when atlanta pharmacist john pemberton mixed caramelcolored syrup with carbonated water to come up with a drink that many people at the time thought was different than anything theyve ever had. Swot analysis of coca cola, one of the leading soft drink sellers in the world. While coca cola are attempting to improve the sustainability of their product design by utilising recycled materials in their production of bottles, critics warn that this is a halfhearted response at rectifying the organisations brand image when a lot of the time, it is the distinctive bottles of coca cola that wash up on the beaches sauven, 2017. Its product appearance is loaded with overromanticizing, which attracts a large number of people. Mar 30, 2020 below is the swot analysis of coca cola company. Bcg matrix also is known as the growthshare matrix is used by organizations to classify their business units or products into 4 different categories. Now coca cola wants to get there brand name known even better and possibly get closer and closer to 100%. Today cocacola is one of the most popular soft drinks in the world and is sold in all counties around the world. However, it has got a very aggressive rival pepsi and to stay competitive, the company must focus on diversifying its product mix.
Despite the heavy competition from pepsi, it has sustained its position as the leading beverage brand. Jan 14, 2017 however, coca cola did not consider the language aspect and the literal meaning of cocacola in chinese are bite the wax tadpole. The coca cola company is a multinational company that is a manufacturer, retailer and marketer of nonalcoholic beverage brands. Apr 03, 2019 coca cola has time and again focused on the positive values of life, something which pepsi can learn from them. In the age of technology where everything is rapidly evolving, marketing goes into a more competitive environment than ever before. Coca cola is a brand which is present in households, shops, hotels, offices, etc. Cocacola was established in the year 1886 at atlanta, georgia. Changes are a part of marketing, and it is important the products must suit the preference, taste and fulfills every customer needs.
Coca cola corporation uses the swot analysis technique to monitor its threats and opportunities. Despite a strong competitive position in the beverages segment, it is lagging behind its. Read on to discover more about the worlds renowned beverage brand through this coca cola swot analysis. Pestle analysis of coca cola business and swot analysis. The coca cola brand is globally valued and recognized. Currently, james quincey is the ceo of this mega corporation. Coca cola is the worlds largest beverage company with a solid financial position making it a major force in the food and beverage world and so the name recognition in itself gives the company great power to maintain and introduce products in places and customers that. Coca cola is known well throughout 90% of the world population today.
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